Experiences create emotions. And emotions guide behaviour and choice. As acknowledged experts with more than 25 years of experience within B2B and B2C we support you with the creation, the management and the measurement of brand and experience strategies.
Based on our experience with hundreds of projects for various organizations (blue chips, SMUs, family businesses, Start-Ups, NGOs, ministries, clubs, educational institutions) we support you managing brand and experience challenges.
From executive consulting, keynotes, workshops or moderations up to complex projects we accompany you with our competence regarding your specific needs. National as well as international.
Strategy means shaping the future. With our deep knowledge of brands, markets, people and media we support you developing superior brand and experience strategies.
From the definition of the brand identity, vision, mission und purpose to brand architectur solutions and complex brand experience strategies.
We offer extensive experience, a detailed understanding of organizations, empathy for the challenges of our clients and our passion for building sustainably successful strategies.
Whether qualitative (focus groups, stakeholder interviews, in-depth interviews, mystery experience) or quantitative (Brand Experience Management System, representative surveys, concept tests, segmentations, customer pathway, customer journeys, touchpoint analysis): based on more than 25 years of experience within leading research organizations und numerous awards (ARF Ogilvy Award in Gold, BVM German market research award) we design, coordinate and analyze research projects converning brand and experience.
Based on the available international knowledge, ranging from behavioral economics to modern survey tools - and with more than 10 years of experience as board member of the "Gesellschaft zur Erforschung des Markenwesens“ , the research platform within the network of the German brand association („Markenverband“).
Brand and Experience are broad disciplines with multiple facets. As Munzinger Brand & Experience we focus on those areas where we are acknowledged experts. For all other topics we cooperate with excellent partners within our „Brand Experience Group“.
Together we cover all relevant aspects of creating, measuring and managing superior brand experiences.
We are proud of numerous assignments where we could support companies, associations and organizations with our expertise. It is our mission to help organizations of divers categories and sizes to become more successful, more sustainable, more human through the intelligent creation, measurement and management of brand and experience strategies.
We contribute continuously with publications (books, articles, interviews, blogs, podcasts), speeches and workshops (at universities, companies, organizations) regarding the knowledge and advancement in communication, brand and experience.
